For businesses looking to grow it’s crucial to have a strong online presence to reach potential clients and establish trust. Our team of experts specialize in crafting digital marketing strategies to help you stand out in a competitive market. From targeted SEO to compelling content creation, we’ll work with you to develop a strategy that showcases your expertise and drives results. With a deep understanding of marketing for small businesses and professionals (accountants and law firms) we know your marketing budget must be focused on ROI.

Traditional Marketing Methods (TV, Print, Radio) Can Only Take Your Business So Far.

Today’s customers are desensitized to the advertisements they are inundated with on a daily basis. Traditional forms of advertising, such as print ads, billboards, and TV commercials, may not be as effective for someone to advertise their small business for several reasons:

Drawbacks of traditional forms of advertising:

1. Limited reach: Traditional advertising methods can have a limited reach, particularly for small businesses that operate in a specific geographical area. For example, a billboard on a Fredericton city bus will only reach a small percentage of the city’s population by the very nature of the times and the routes the bus runs.
2. High cost: Traditional advertising methods can be expensive, particularly for small businesses with limited budgets. To continue with our example, a billboard on a Fredericton city bus runs around $1000 per month and that does not include the cost of designing the ad.
3. Lack of targeting: Traditional advertising methods often lack targeting options. For example, the billboard on our city bus will be seen by everyone who drives by, regardless of whether they are your target audience or not.
4. Difficulty in measuring results: It can be difficult to measure the effectiveness of traditional advertising methods, particularly when it comes to determining how many people saw your ad and took action as a result. Let’s say we ran our city bus ad for 3 months. We could get a rough estimate of the effectiveness of our ad by comparing our client intake with previous periods where our bus ad did not run or by asking clients how they found us during the intake process.
5. Lack of flexibility: Traditional advertising methods can be inflexible, making it difficult to make changes or updates to your advertising campaigns.

The advantages of Digital Marketing for your Business:

1. Increased Visibility: A well-executed digital marketing campaign can increase your firm’s visibility and reach a wider audience, bringing in more potential clients.
2. Targeted Advertising: Digital marketing allows you to target specific demographics, locations, and interests, ensuring that your message reaches the right people.
3. Measurable Results: Digital marketing provides valuable insights and data, allowing you to measure the success of your campaigns and make informed decisions for future marketing efforts.
4. Cost-Effective: Compared to traditional marketing methods, digital marketing can be much more cost-effective and provides a higher return on investment.
5. Builds Trust: A strong online presence can establish your law firm as a trusted and authoritative source in your industry, increasing the likelihood of new clients choosing your services.

Don’t miss out on the opportunities that digital marketing can bring to your business. Contact Enter Design today for a free consultation and let us help you achieve your goals.