How Much Did Your Business’s Marketing Costs Decrease Last Year Thanks To AI?

It’s more important than ever for your business to look at ways to cut costs and optimize where money is being spent, and asking tough questions to your marketing department or the digital agency in charge of your marketing efforts is a good place to start.

Now, why is that?

2024 saw the mass adoption of artificial intelligence as a standard new way of doing business in many industries, and the industry of digital marketing was one of the biggest affected by the change. But by how much?

How Has Artificial Intelligence Affected the Digital Marketing Industry?

Virtually every aspect of digital marketing is now influenced in some way by AI, and digital agencies are getting more done at lower costs. The biggest question your business needs to ask their marketing teams is: “How has our return on ad spend gone down in the last year?”

Here is how AI has made the Digital Marketing industry more effective and why, if you’re not using AI effectively, you’ll be left behind.

Content marketing

AI has streamlined content creation by being able to generate articles and marketing copy on demand. Tools like ChatGPT and DeepSeek are great at putting together search engine-optimized articles on extremely industry-specific niche topics. Content writing tools like Jasper.ai are able to consume your company materials and create a brand voice that is consistent with your company’s style and message for creating new and relevant articles. By automating these repetitive tasks and ensuring consistency, AI allows businesses to scale their content efforts cost-effectively while maintaining quality and authenticity, ultimately driving better results and stronger audience connections.

Search engine optimization

AI has revolutionized SEO by making it more efficient, data-driven, and user-focused. AI tools assist in keyword research and content creation while also improving on-page technical SEO, site performance, and user experience. AI can also help with internal linking suggestions as well as opportunities for backlink outreach by identifying thought leaders in the specific industry and keyword searches your products and brand are looking to rank for.

Logo Design and Building a Unique Brand

Tools like ChatGPT and DeepSeek empower designers to brainstorm and storyboard new ideas quickly and creatively. These AI platforms can also generate logos on demand in a variety of styles and aesthetics, enabling designers to experiment with different themes while maintaining a consistent brand identity. With seamless integrations, such as ChatGPT working alongside Canva and other AI content creation tools, businesses can streamline their design processes and bring innovative concepts to life faster and cheaper than ever before.

Website Design

AI has revolutionized website design by automating layout generation, personalizing user experiences, and optimizing UI/UX through data-driven insights. Tools like Relume, Framer AI, and Webflow enable faster, no-code development, while AI-powered analytics like Hotjar and Crazy Egg enhance design decisions by providing insights into how your audience is engaging with your marketing. Additionally, AI-generated visuals and branding tools help maintain consistency and creativity. As a result, web designers and agencies can work more efficiently, shifting their focus from manual tasks to strategy, storytelling, and user experience innovation.

Pay-per-click marketing

AI has revolutionized pay-per-click (PPC) marketing by automating and optimizing key aspects of campaigns, making them more efficient and effective. Through AI-powered tools, businesses have access to smarter bidding strategies, enhanced audience targeting, and personalized ad experiences to maximize ROI.

Social Media Marketing

It’s never been easier to create professional, engaging, and brand-consistent content quickly and efficiently across all social media platforms with tools and templates from applications like Adobe Express and Canva. Now more than ever, it’s time to audit all of your social channels, such as LinkedIn, Instagram, Facebook, and TikTok, and understand whether your business is communicating effectively and actively attracting customers across those channels.

Website Development

In 2024, AI has transformed the way programmers approach website development and software creation. Developers can now use AI-powered tools to quickly scaffold projects, make real-time changes through simple spoken or text-based prompts, and automate tasks that were traditionally handled by junior developers. By collaborating with AI code generation tools, developers can produce higher-quality code faster while also focusing on testing, implementing new features, and overseeing the overall development process. This shift has made software development more efficient, streamlined, and cost-effective.

By utilizing this new suite of AI-powered tools, one digital marketing expert with some coding proficiency can perform the roles of a social media manager, content marketer, programmer, search engine optimization specialist and pay-per-click campaign manager.

Enter Design’s Approach: AI-Powered Marketing to Maximize Customer Value

At Enter Design, we use AI to serve our clients. Our team is incredibly lean and agile, allowing us to react quickly to spur-of-the-moment trends. Our lack of overhead and extra staffing allows us to run digital marketing campaigns for our clients at a fraction of the cost of traditional digital marketing agencies. Our integration with the latest AI tools and deep digital marketing expertise allows us to deliver exceptional value to our clients.

At Enter Design, we harness the power of AI to revolutionize our digital marketing and content creation processes, ensuring our clients stay ahead in today’s competitive landscape. Here’s how we use AI to enhance our services in the following key areas:

Logo Design and Brainstorming

Our team at Enter Design leverages AI to streamline the logo design process. By analyzing existing logos and understanding your brand’s unique identity, AI suggests design elements, colour palettes, and font pairings tailored to your vision. Tools like Looka or Hatchful provide a quick starting point, which our designers then refine to create a logo that truly represents your brand.

Ad Copy Generation

At Enter Design, we use AI to craft compelling ad copy that resonates with your target audience. By studying successful campaigns and analyzing audience data, AI generates multiple versions of copy for A/B testing and optimization. Platforms like Copy.ai or Jasper help us create ads that grab attention and drive conversions, all while maintaining your brand’s tone.

Keyword Research

Our SEO experts at Enter Design use AI to enhance keyword research. By analyzing search trends, user intent, and competitor strategies, AI identifies high-impact keywords, including long-tail phrases, to boost your SEO efforts. Tools like Ahrefs or SEMrush provide data on search volume, keyword difficulty, and potential traffic, enabling us to target terms that attract the right audience.

Blog Post Content Scaffolding

At Enter Design, we use AI to structure blog posts effectively. AI suggests headings, subheadings, and introductory paragraphs, ensuring a logical flow and SEO-friendly format. Tools like Frase or MarketMuse assist us in generating frameworks that make your posts engaging and easy to read, saving time on planning.

Content Gap Overview

Our content strategists at Enter Design use AI to identify gaps in your content strategy. By analyzing your existing material and comparing it to competitors or audience needs, AI suggests relevant, untapped topics to keep your content fresh and competitive. Platforms like Clearscope or Surfer SEO provide actionable insights, ensuring you cover what matters most to your readers.

Blog Post Title Ideas

At Enter Design, we use AI to generate catchy and effective blog post titles. Tools like CoSchedule’s Headline Analyzer or Sharethrough’s Headline Analyzer analyze popular titles and optimize them for SEO and engagement, suggesting titles that increase visibility and reader interest.

Social Media Campaigns

Our social media team at Enter Design uses AI to plan and execute campaigns. AI assists with content creation, hashtag suggestions, and post-scheduling for maximum reach. It also analyzes audience sentiment to refine our approach. Platforms like Hootsuite or Buffer help us streamline these tasks, making your campaigns more efficient and impactful.

Buyer Persona Generation

At Enter Design, we use AI to build detailed buyer personas. By analyzing customer data, behaviour patterns, and demographics, AI helps us understand your audience and personalize your marketing. Tools like HubSpot or Marketo enable us to segment your audience and create personas, ensuring your strategies resonate with the right people.

We integrate AI into our workflow to save time, boost creativity, and deliver data-driven results. Whether we’re designing a logo or crafting a buyer persona, AI helps us elevate our efforts and keep our clients ahead in today’s competitive landscape.

By integrating AI into our workflows, we help our clients achieve better results faster, all while keeping their marketing budgets lean and effective. If you’re working with an agency that can’t explain how they’re using AI—or worse, dismisses it as ineffective—it might be time to explore other options. At Enter Design, we’re proud to lead the way in AI-driven marketing innovation.

With AI tools becoming more accessible, you might wonder: Can I handle my own digital marketing with AI? The short answer is yes, you can.

DIY Digital Marketing with AI: Can You, and Should You?

With AI tools becoming more accessible, you might wonder: Can I handle my own digital marketing with AI? The short answer is yes, you can. Platforms like Google Ads, social media schedulers, and even AI content generators are user-friendly enough for non-experts to experiment with. But the real question is: Should you? Let’s weigh the pros and cons.

The Case for DIY Marketing with AI

Cost Savings: Skipping agency fees and using affordable AI tools can reduce upfront costs, especially for small businesses with limited budgets. Control: Managing your own marketing gives you full oversight and the ability to pivot quickly without coordinating with a third party. Learning Potential: Diving into AI tools can teach you valuable skills and deepen your understanding of digital marketing. On the surface, this sounds appealing. With enough time and effort, you could ask AI for advice, research strategies, and piece together a marketing plan. But there’s a catch—or several.

The Downsides of DIY

Time Investment: Digital marketing is time-intensive. Learning AI tools, analyzing data, and managing campaigns can pull you away from running your business. For small business owners and professionals focused on creating the best products and services in their industries, this trade-off rarely makes sense.

Expertise Gaps: AI can provide information, but it can’t replace the nuanced judgment of a seasoned marketer. Missteps—like targeting the wrong audience or misinterpreting analytics—can waste money and opportunities.

Limited Scope: DIY efforts often lack the strategic depth and creative flair that professionals bring. AI might automate tasks, but it won’t craft a cohesive brand story or design a standout campaign.

Why Experts Matter

Partnering with a lean, AI-powered digital marketing agency like Enter Design offers advantages that DIY marketing can’t match:

Strategic Expertise: We understand digital marketing inside and out; it’s our passion, and we love crafting strategies tailored to your business goals and industry.

Creative Edge: We blend AI’s efficiency with human creativity, producing content and campaigns that captivate your audience.

Efficiency: Outsourcing your marketing frees you to focus on your core business—whether that’s improving operations, serving customers, or driving innovation.

Proven Results: With access to advanced tools and years of experience, we deliver outcomes that DIY efforts struggle to replicate. Yes, you can become a digital marketing expert with AI’s help, but it’s a steep learning curve that demands time and resources most business owners don’t have. Your business is best served when you focus on what you do best and leave the marketing to professionals who can grow your brand efficiently and effectively.

Partnering with Enter Design for Smarter Marketing

In an era of economic uncertainty, businesses can’t afford to gamble with their marketing budgets. The combination of AI technology and expert guidance offers a proven path to maximize your ROI while keeping costs under control. At Enter Design (https://enterdesign.ca/), we’re committed to helping Canadian businesses thrive by delivering innovative, AI-powered marketing solutions.

Whether you’re looking to refine your strategy, reach new customers, or stretch your budget further, our team has the tools and expertise to make it happen. Don’t settle for guesswork or outdated approaches—partner with Enter Design and let us show you what smart marketing can achieve.

Ready to get more from your marketing dollar? Contact us today at https://enterdesign.ca/ to discuss how we can help your business grow, even in the toughest of times.