WeBuild Construction, a company with a reputation for quality, approached Enter Design with a strong brand identity but a major gap in their marketing: they had no online web presence. Our goal was to take their excellent existing brand and build a modern, clean website focused on a single, primary objective: to drive targeted leads and establish brand trust online.
This case study details our strategic approach to launching a powerful digital foundation that leverages existing brand assets to attract new customers.
Relevant Services Used:
- Website Design & Development
- Lead Generation
- Brand Strategy (Applying an existing brand to digital)
- Digital Marketing Strategy
The Challenge: A Great Brand With No Digital Home
In an industry where trust and a professional image are paramount, WeBuild Construction faced a significant challenge: a complete lack of an online presence. Without a website, they had no central hub to:
- Showcase their portfolio and quality of work.
- Digitally reinforce their brand identity.
- Capture leads from potential clients searching for contractors online.
The primary challenge was to create an impactful digital presence that could effectively convert visitors into leads, while working within the client's budget.
The Solution: A Strategic Website Focused on Brand Integrity and Lead Generation
Our senior team proposed a strategic approach that prioritized establishing a strong, trustworthy brand foundation online over a broad, initial SEO campaign. The objective was to create a highly professional digital "front door" for the business that would immediately begin to drive leads.
1. Starting with a Great Foundation:"the details design" Branding
We didn't need to build a brand from scratch. WeBuild Construction already had a great logo and strong branding developed by "the details design," a reputable design agency in Fredericton. Our strategy was to honor and leverage these excellent brand assets, ensuring the new website would feel like a natural and authentic extension of their existing identity.
2. A Modern, Clean Website Designed to Drive Leads
The existing strong logo and brand identity heavily influenced our design choices. We developed a modern, clean, one-page website that was visually striking yet incredibly user-friendly. The site was strategically built to:
- Inspire Trust: The professional design, combined with clear messaging about owner Derick Weeks's commitment to customer satisfaction, immediately builds credibility.
- Generate Leads: We placed a clear and simple contact form and prominent calls-to-action to make it effortless for potential clients to get in touch.
- Showcase Quality: A dedicated gallery section provides tangible proof of their excellent work, helping to convert interested visitors into qualified leads.
3. The Results: A Successful Digital Launch
The new one-page website successfully established a powerful and professional online presence for WeBuild Construction, immediately providing them with a tool to build brand trust and drive targeted leads.
- Key Result: Successfully launched a professional digital foundation from a starting point of zero online presence, creating a central hub for all future marketing efforts.
- Lead Generation: The new website began generating more qualified project inquiries within the first month, exceeding the client's initial goals.
- Qualitative Feedback: The owner, Derick Weeks, was extremely pleased that the website accurately reflected his company's commitment to customer satisfaction and professionally showcased their existing brand identity.
This project is a clear example of how leveraging existing brand strengths within a strategic, budget-conscious website build can create immediate value and drive tangible business results.
Ready to launch or improve your company's digital presence? Contact us today for a free consultation.
