How Much Did Your Business’s Marketing Costs Decrease Last Year Thanks To AI?

It’s more important than ever for your business to look at ways to cut costs and optimize where money is being spent, and asking tough questions to your marketing department or the digital agency in charge of your marketing efforts is a good place to start.

Now, why is that?

In 2024, AI became a standard tool for doing business, and its impact on digital marketing has been significant. So, the question for your business is straightforward: how much have your marketing costs decreased as a result? If the answer is unclear, you may not be getting the full value from your marketing partner.

How AI is Driving Efficiency in the Digital Marketing Industry

Nearly every part of digital marketing can now be made more efficient with AI, allowing expert teams to achieve better outcomes, faster. For your business, this new reality raises an important question for your marketing partners:

“How has our return on investment improved over the last year?”

If your marketing team (agency or in house) isn’t leveraging these tools strategically, you are likely missing out on key opportunities for efficiency and growth.

Here’s a look at how AI has dramatically reshaped almost every aspect of digital marketing and is making people and teams more efficient and cost effective.

Content Marketing

AI has significantly streamlined the process of brainstorming and structuring high-quality content. While AI tools can generate basic text, their real power is in helping senior marketing experts like our team at Enter Design to rapidly develop SEO-friendly frameworks. This ensures every piece of content is strategically aligned with your business goals from the very beginning, allowing us to focus our human creativity on crafting compelling copy that reflects your unique brand voice and scales your content marketing strategy effectively.

Search Engine Optimization (SEO)

AI has made SEO a more precise and data-driven discipline. Our SEO specialists use advanced analytical tools, including AI applications, to conduct deep keyword research, identify valuable backlink opportunities, and refine technical site elements. This data-informed approach allows us to make smarter strategic decisions, enhancing your visibility not just on Google, but also in emerging AI-driven search platforms (LLMs).

Website Design & Development

AI tools have changed how professional, high-converting websites are built. Our senior developers leverage AI to accelerate project scaffolding and automate routine tasks. This frees them to dedicate more time to high-value work like strategic UX/UI design, custom feature implementation, and rigorous testing. This lean, tech-forward approach to website design and development means your business’s website will become a superior digital asset, built more efficiently.

Pay-Per-Click (PPC) Marketing

AI is a powerful asset for PPC marketing, enabling smarter bidding, more precise audience targeting, and enhanced ad personalization. Our experts use these tools to optimize every facet of your campaigns, ensuring your ad spend is deployed with maximum efficiency for a higher return on investment.

Social Media Marketing

Creating professional and engaging content for platforms like LinkedIn, Facebook, and Instagram has become more efficient. We use AI-powered tools to assist with routine content creation and scheduling. This allows our strategists to focus on what truly matters: building your community, fostering meaningful engagement, and ensuring your social media marketing efforts are achieving your business objectives.

Logo Design and Building a Unique Brand

Tools like ChatGPT and Google’s Veo 3 AI video creation tool empowers designers to brainstorm and storyboard and create new ad campaigns quickly and creatively. These AI platforms can also generate logos on demand in a variety of styles and aesthetics, enabling designers to experiment with different themes while maintaining a consistent brand identity. With seamless integrations, such as ChatGPT working alongside Canva and other AI content creation tools, businesses can streamline their design processes and bring innovative concepts to life faster and cheaper than ever before.

The DIY Question: Should You Manage Your Own AI Marketing?

With many user-friendly AI tools available, you might consider managing your own digital marketing. While it’s certainly possible to use these platforms, the more important question is: should you?

Dedicating yourself to marketing is a time-intensive commitment that can detract from your core business operations. More importantly, AI tools are only as effective as the strategy behind them. Without the nuanced judgment of a seasoned marketer, it’s easy to misinterpret data or target the wrong audience, which can be a costly mistake in both time and money.

The Enter Design Advantage: Senior Expertise Combined with Lean Efficiency

This is where partnering with Enter Design provides a clear advantage. The modern reality is that an experienced marketing professional, equipped with AI, can now accomplish what once required a much larger team. Our agency is founded on this principle.

• Senior Expertise: At Enter Design, you work directly with our co-founders—a dedicated team of senior-level experts. We blend AI’s efficiency with our years of strategic and creative experience to produce campaigns that captivate your audience and deliver results.
• Lean Efficiency & Value: Our agile structure and mastery of modern tools mean we operate without the excessive overhead of traditional agencies. This allows us to deliver superior value by channeling your investment directly into impactful work that drives your growth.
• Transparent Reporting: We believe in absolute clarity. We provide you with straightforward, KPI-driven reports that show exactly how our strategies are performing and the tangible return on your investment.
• Flexible Partnerships: We build relationships on trust and performance, not restrictive agreements. Our short-term contracts give you the confidence that we are consistently working to earn your business.

Your business is best served when you focus on what you do best. You can leave the marketing to a professional partner equipped to grow your brand efficiently and effectively.

Partner with Enter Design for Smarter, ROI-Focused Marketing

Don’t settle for outdated marketing approaches or agencies that can’t clearly explain how they are using modern tools to your advantage. At Enter Design, we are committed to helping businesses in Atlantic Canada and beyond thrive by delivering innovative, AI-enhanced marketing solutions.

Ready to get more from your marketing budget? Contact us today to discuss how our lean, expert-led approach can help your business grow.