Services > Content Marketing

Words That Work: Attract, Engage, and Convert with Strategic Content.

Engage your audience, build trust, and establish yourself as an industry leader. Our team develops valuable, relevant content—from blog posts to website copy—that attracts your target audience and nurtures them through the buyer's journey.

Enter Design completely satisfied us with our NGO website redesign. The new site functions better, effectively reflects our philosophy, is more user-friendly, and their SEO expertise significantly increased our visibility and user traffic. They listened carefully and were committed to our ideals. Highly recommended for a fresh website approach and improved online marketing.
Logo for Potters for Peace
Patty Osborne
Chief Executive Director (former) of Potters for Peace

Words That Work: Attract, Engage, and Convert with Strategic Content.

Simply selling at people rarely builds lasting business. Real connections and loyal clients come from establishing trust, sharing your expertise, and offering genuine value. This is what effective Content Marketing achieves. At Enter Design, we help businesses across Atlantic Canada move beyond sales pitches to instead attract, inform, and engage their ideal audience through high-quality, purposeful content.

Why Content Marketing Matters to Your Business

Your potential clients have questions and are looking for reliable answers and solutions. Content marketing allows you to provide those answers and become their trusted resource. Whether they need to understand "How an Accountant Can Save Your Business Money" or figure out "How A Financial Planner Can Help You Achieve Your Family's Financial Goals" well-crafted content positions you as the knowledgeable expert they turn to. It’s about educating your audience, addressing what’s important to them, building your credibility, and naturally guiding them toward your services. Good content also plays a vital role in helping your website get found more easily through search engines, bringing more interested visitors to you.

Enter Design's Approach: Content Driven by Strategy and Understanding

Creating effective content starts with understanding your business and your clients. The senior team at Enter Design, with Brand Strategist & Copywriter Elizabeth Comstock leading the charge, develops content strategies rooted in a deep understanding of the potential clients your business is looking to attract and what truly matters to them.

Our process involves:

  • Developing Your Content Plan: We don't just start writing. First, we work with you to define clear goals for your content, identify who you want to reach, clarify your key messages, and pinpoint the topics that will genuinely interest your audience. This forms the basis of a practical content calendar aligned with your overall marketing objectives.
  • Creating Content for Your Specific Audience: We write various types of content – from insightful blog posts and articles to clear website copy, detailed case studies, and engaging email newsletters. Every piece is tailored to speak directly to your ideal clients in a way that resonates with their needs and questions.
  • Ensuring SEO Best Practices: All content is written with search engine optimization in mind. We naturally include relevant keywords and structure information so it's easier for search engines to find and rank, helping more of the right people discover you.
  • Smart Tools for Better Insights: Our experienced team uses advanced tools, including AI-powered analytics, to help identify relevant topics, understand how content is performing, and refine our strategies. This means your content is not only well-written by our senior experts but also informed by data for better results and efficient use of your budget.
  • Guiding Your Content's Reach: Producing great content is the first step. We also share and promote your content across the right channels so it reaches the widest possible relevant audience.

From Initial Strategy to Final Polish, We Cover Your Content Needs

Content Marketing Services We Offer

  • Content Strategy & Planning
  • Blog Post Writing & Optimization
  • Website Copywriting & Existing Content Refresh
  • Article Writing & Thought Leadership Pieces
  • Email Marketing Content & Newsletters
  • Case Study Writing & Development
  • Lead Magnet Creation (e.g., guides, checklists)
  • Content Audits & Performance Optimization

The Enter Design Advantage: Senior Writers, Measurable Impact

With Enter Design, your content is created by senior-level strategists and writers who know how to combine clear communication with your business goals. Our lean agency structure means you get this high level of expertise and exceptional value. We provide transparent reports that track how your content is performing, showing its contribution to lead generation and client interest. Combined with our short-term contracts, you can be confident we’re focused on delivering content that genuinely works for your business in Halifax, Moncton, or anywhere in Atlantic Canada.

Ready to Turn Your Expertise into Your Most Effective Marketing Asset?

Let Enter Design develop a powerful content marketing strategy that builds trust with your audience, attracts qualified leads, and establishes you as a respected voice in your industry.

Let's Discuss Your Content Needs Call us at 506-451-5183 or contact us via our web form to explore content ideas.