Hospitality Rebranding & SEO Recovery: The Kouch Chalets Transformation
A digital emergency turned into a branding triumph. See how we fixed a compromised site and renamed 'Xperience Kouchibouguac' to the high-performing 'Kouch Chalets'.
Kouch Chalets
Hospitality
131% Traffic Increase
Kouch Chalets Identity
- Initial Status: COMPROMISED_SITE
- Direct Bookings: +18% Increase
The Project Briefing: A Dual Crisis
When the owners of "Xperience Kouchibouguac" engaged Enter Design, they weren't looking for a "new look"—they were in a digital emergency. Their website had been hacked, their emails weren't sending, and their search results were flooded with over 1,000 pages of spam content.
Beyond the technical failure, the brand suffered from an identity crisis. The name was long, difficult to spell, and forgettable. They were bleeding revenue through high third-party commissions because their own website was a security risk that travelers didn't trust.
We treated this as a Rescue Operation . We had to stabilize the technical foundation before we could build a brand worth remembering.
Technical Infrastructure & Security Audit
The site was built on a bloated Elementor theme hosted in a vulnerable environment. It wasn't just underperforming; it was actively malicious.
- ERR_01 // MALWARE
Active Redirects
Visitors were frequently redirected to malicious domains. Browser 'Red Screens' warned guests to stay away, instantly killing direct booking potential.
- ERR_02 // SEO_DEBT
Black-Hat Index Bloat
A previous vendor had generated 1,000+ spam pages. Google had penalized the domain, burying the actual chalet content under a mountain of digital trash.
- ERR_03 // DNS_FAILURE
Zero Email Deliverability
Lack of SPF/DKIM records meant booking confirmations were landing in spam. The business was functionally 'deaf' to its customers.
The 'Great Cull' & SEO Stabilization
We moved the site to a hardened environment and shifted the content strategy from 'Quantity' to 'Quality'.
Audit Your SecurityThe Security Migration
We migrated the site to a secure, performance-optimized environment. We rebuilt the DNS records (SPF, DKIM, DMARC) from scratch, restoring 100% email deliverability instantly.
Strategic Content Pruning
We executed 'The Great Cull,' deleting 95% of the site’s indexed pages. We replaced 1,000 spam pages with 50 high-value, high-intent pages that forced Google to focus on direct-booking keywords.
Cloudbeds API Integration
We replaced manual workflows with a custom Cloudbeds API integration. Guests can now view real-time availability and book directly on the site, removing friction from the conversion funnel.
Renaming & Visual Authority
With the site secured, we moved to solve the identity crisis. We used search data to rename the business for better recall and local authority.
Rebrand Your BusinessData-Driven Renaming
We analyzed search volumes for 'cabins,' 'cottages,' and 'chalets.' We rebranded 'Xperience Kouchibouguac' to 'Kouch Chalets'—a punchy, memorable name that honors the region's colloquialism and Francophone roots.
Responsive Identity System
We developed a rustic-yet-polished visual identity reminiscent of classic National Park branding. The new logo system scales perfectly from favicons to highway billboards.
Immersive Visual Storytelling
A brand is a feeling. We produced drone videography that hits the visitor immediately, immersing them in the 'Kouch' experience across all seasons before they even read a line of text.
Technical Clarity Creates Compounding Returns
The rebrand and technical fix worked in tandem to drive qualified traffic.
Search Volume Targeting
By choosing 'Chalets' over 'Cottages,' we aligned the brand name with the highest-intent search terms for the specific Kouchibouguac region, capturing organic traffic by default.
User Session Quality
After deleting the spam pages, average time-on-site doubled. This proved we were no longer attracting bots; we were attracting travelers who were actually planning their stay.
Direct Booking ROI
The Cloudbeds integration and professional drone video created a 'high-trust' environment, allowing the client to shift bookings from OTA platforms (like Airbnb) to their own commission-free site.
Growth & Recovery Metrics
Performance metrics showed the success of the strategy within months of launch. Technical clarity resulted in higher-quality traffic and improved search positioning.
- Organic traffic increased by 131%.
- Average time on site doubled to 1:00.
- Zero security incidents post-launch.
Traffic Growth
The refreshed logo perfectly captures our rustic charm with contemporary polish. The strategic reduction of pages resulted in much higher-quality traffic.
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