Pool Company Website Design & Brand Launch
Starting from zero. See how we used AI branding and a hand-coded custom website to take a new pool company to Page 1 of Google in just two months.
SunSplash Pools
Home Services
Page 1 in 60 Days
SunSplash Identity Launch
- Initial Status: ZERO_VISIBILITY
- Launch Window: 60 Days
The Project Briefing
When SunSplash Pools approached Enter Design, they had a product (high-quality fiberglass pools) and a vision, but absolutely no digital footprint. They were entering a crowded Fredericton market where established competitors had decades of SEO head-start.
To compete, they needed more than just a website; they needed to look like an established, trustworthy authority from Day 1. The challenge was a "shoestring" launch budget in a high-ticket industry where trust is the primary currency.
We leveraged a hybrid strategy: AI for creative velocity and hand-coded engineering for market-dominating performance.
Market Entry Barriers
We identified three 'Zero-Start' risks that could have derailed the brand's first season if not addressed immediately.
- ERR_01 // IDENTITY
The Identity Void
With no name or logo, the business was a concept, not a brand. In the high-ticket pool industry, a lack of visual polish signals 'unreliable' to homeowners.
- ERR_02 // SEARCH
The Search Vacuum
Zero search presence meant zero organic leads. Every day without a site during the spring buying season was a massive loss in potential revenue.
- ERR_03 // TRUST
The Newcomer Penalty
Without a digital portfolio or 'social proof,' homeowners would default to more expensive, established players. We had to manufacture authority through design.
High-Velocity Brand Building
Enter Design bypassed traditional agency timelines by using AI to prototype and senior engineers to build.
Launch Your BrandAI-Powered Identity Sprint
We used ChatGPT and generative design tools to rapidly brainstorm names and prototype logo concepts. Our designers then refined these into the 'SunSplash' mark—a professional, scalable identity delivered in days, not months.
Performance-First Web Build
We skipped the bloated page builders. The SunSplash site is a custom, hand-coded WordPress theme optimized for pixel-perfection and lightning-fast load times on mobile devices.
The 'Page 1' SEO Push
We didn't wait for the algorithm. We paired a foundational Local SEO strategy with a targeted Google Ads 'intent-capture' campaign to ensure SunSplash appeared exactly where customers were searching.
Conversion-Centric Engineering
The homepage isn't a brochure; it's a lead-capture funnel designed to reduce buyer anxiety.
Emotional Hook
We used background video of families enjoying pools to create instant aspiration. We sell the lifestyle, while the technical specs provide the justification.
5-Step Trust Map
Pool buying is stressful. We clearly mapped out the process from Assessment to Install, removing the 'unknowns' that cause prospects to bounce.
Speed as a Feature
Homeowners search for pools on their patios. The hand-coded architecture ensures the site loads in under 1 second, providing a premium experience that matches the product price point.
Post-Launch Velocity
The lean launch strategy paid off immediately, transforming a brand-new concept into a local market disruptor in a single season.
- Ranked Position #3 in 60 days.
- Inbound leads for assessments started Week 1.
- Successful high-ticket sales closed in Month 2.
Days to Page 1
Enter Design exceeded our expectations. Since the launch, we've seen a significant increase in leads. Our new site is visually appealing, functional, and user-friendly.
Start Your Launch
Launching a New Business?
Don't Launch with a Weak Brand.
You only get one chance to make a first impression. Let's build a high-performance digital foundation that helps you win from Day 1.